Born in nairobi, kenya, fletcher moved to england at age five, and studied at four art. Alan fletcher, who has died aged 74 of cancer, was the quintessential illustrator and graphic designer, a man uniquely responsible for defining british graphic design with his witty and. Patrick cramsies top 10 graphic design books books. A s a graphic designer, alan fletcher was a master of the doublevision and the doublethink. He loved anagrams, the magic realignment of letters whereby evian, for instance, could be. Alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a co.
Alan fletcher, 74, designer whose work enlivened britain. Their branding for reuters was used for over 30 years. I bought it as a remainder from my colleges bookstore in 1970. Alan fletchers the art of looking sideways is an absolutely extraordinary and inexhaustible guide to visual awareness, a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Witty, warm and inspiring, he had been a graphic force to be reckoned with for over half a century.
Jul 08, 20 striking, witty and memorable, it was an ingenious idea, deftly executed by a young graphic designer named alan fletcher who went on to become one of the most dynamic forces in british design. Visual wit, paradox, and irony are ingredients contained in all of fletchers work. See more ideas about fletcher, yale school of art, graphic design. Alan fletcher has 19 books on goodreads with 15491 ratings. Jun 23, 2014 designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and inspiration.
The visual wit of designer alan fletcher is now online. When i created my own website, the imagery generated and url was inspired by a quote within his book. Alan fletcher on the art of looking sideways design agenda. This interpretation was also both title and cover design for a book on alan fletchers work. Alan fletcher 1931 2006 the design fraternity is still mourning the loss in 2006 of british graphic designer extraordinaire, alan fletcher. He cofounded fletcher, forbes, gill in 1962, which became renowned for sophisticated graphic design and enduring wit. Designed to be opened at random, the art of looking sideways, alan fletchers 2001 book, is an unfailing source of wit, elegance and inspiration. Born in kenya, alan moved to england aged 5, and studied at hammersmith school of art, central school of art, royal college of art and yale school of architecture. Alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major international design consultancy, died on sept.
After world war ii, he decided against a mundane middleclass life instead electing a path of creativity, attending the hammersmith school of art. Its author, alan fletcher, after central st martins college of art and design and the royal college of art, studied at yale under paul rand, met lubalin, chermayeff, geismar, brownjohn. See more ideas about yale school of art, graphic design and royal college of art. He loved anagrams, the magic realignment of letters whereby evian, for instance, could be turned into. Alan fletcher alan fletchers international design reputation was reflected by his commissions from major corporations and cultural institutions around the world. Alana fletcher interiors is a full service, interior design studio specializing in modern, solutionsbased design.
Born on september 27, 1931, alan fletcher spent early years of his life in nairobi, kenya. The british graphic designer managed to merge both work and play in his logos, magazine and book covers, corporate. Follow alan fletcher and explore their bibliography from s alan fletcher author page. Aug 20, 2001 fletcher is a renowned designer and art director, and the joy of the art of looking sideways lies in its beautiful design. Alan fletcher is the godfather of british graphic design one of the most iconic images to come out of early 1960s british graphic design is a pirelli bus poster featuring a swerving trail of words left behind by a tire. Alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major. Alan fletcher footballer 19171984, british footballer alan fletcher graphic designer 19312006, british graphic designer alan fletcher composer born 1956, american composer alan fletcher actor born 1957, australian actor alan fletcher politician 19071991, australian politician.
The art of looking sideways has always been the perfect antidote for us all. Born in nairobi, kenya, fletcher moved to england at age five, and studied at four art schools. Aug 04, 2010 alan fletchers special wit and rigour, his extraordinary visual awareness and above all, perhaps, his humanity, are laid bare in this singular, weighty graphic melange. Alan gerard fletcher was a british graphic designer. Maddi is a multidisciplinary designer and illustrator based in the twin cities. Alan fletcher author of the art of looking sideways. Alan fletcher was born in kenya in 1931 to a british family and moved to london at the age of five when his father passed away. Bsbdes305a source and apply information on the history and theory of design lismore tafe 20. Fiona maccarthy on graphic designer alan fletcher books. A look inside alan fletchers studio, life and seamless. Alan fletcher designer research by carolyn russell design. Loosely arranged in 72 chapters with titles like colour, noise, chance, camouflage, and handedness, fletchers book, which he describes as a journey without a destination, is a collection of shards that.
Jan 24, 2015 a motion piece about the life and work of british graphic designer alan fletcher. Alan fletcher was among britains most inspiring graphic designers and visual thinkers. Alan fletcher 19312006 was one of the most creative minds and internationally influential figures in graphic design. The british graphic designer managed to merge both work and play in his logos, magazine and book covers, corporate identities, and other. In his obituary, the telegraph called alan fletcher the most highly regarded graphic designer of his generation, and probably one of the most. Books by alan fletcher author of the art of looking sideways.
Born in kenya, but brought up in england from an early age, alan fletcher studied at the hammersmith school of art from 1949, and then at the central school of art, where he met and befriended colin forbes, theo crosby, derek birdsall and ken garland. Oct 19, 2017 alan fletcher was overall a very inspirational graphic designer and changed the way graphic design is looked at in britain and the rest of europe. Alan fletcher the conference of islamic solidarity alan fletcher gebr. Without alan fletcher no designer on this planet would have ever been inspired to pursue that natural curiosity. Alan fletchers archive goes online design agenda phaidon. Alan fletcher was overall a very inspirational graphic designer and changed the way graphic design is looked at in britain and the rest of europe. September 2006 in east sussex war ein britischer grafikdesigner.
Nov 11, 2006 a s a graphic designer, alan fletcher was a master of the doublevision and the doublethink. It can even stimulate new and innovative thinking in your business as it has for me and my husband. Alan fletcher the father of british graphic design widewalls. Fletcher is a renowned designer and art director, and the joy of the art of looking sideways lies in its beautiful. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designers sense. Neighbours stars alan fletcher and bonnie anderson discuss their dramatic storyline this morning duration. The design book of the century may already have been written. In this article, his works are investigated refering to his. Alan fletcher is one of the most influential figures in postwar british graphic design. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designers sense of play and his broad frame of reference. Alan fletcher was one of the most influential and best loved graphic designers of his time. Alan fletcher was a celebrated name during the twentieth century in the graphic designing field. In our household, this book has taken on a persona all of its own. The visual wit of designer alan fletcher is now online hyperallergic.
Alan gerard fletcher 27 september 1931 21 september 2006 was a british graphic designer. Patrick cramsies top 10 graphic design books books the. Hammersmith school of art, central school of art, royal college of art and lastly yale school of art and architecture at yale university in 1956. This book is a valuable collection of experiences, quotes, designergasms, observations and insights into life, the aesthetic, artistic and general human experience, by late master graphic designer alan fletcher. Alan gerard fletcher 19312006 was an influential and prolific british graphic designer. A motion piece about the life and work of british graphic designer alan fletcher. This striking and witty poster is one of the more than three hundred visual images in a book which is a remarkable retrospective of 35 years work by alan fletcher. Oct, 2014 alan fletcher was born in kenya in 1931 to a british family and moved to london at the age of five when his father passed away. Having been interested in graphic design for a couple of years this was the first book i bought to do with the subject, theres no one like alan fletcher for one of.
Ive held on to it through a career as a graphic designer, photographer and teacher. The very least that alan fletchers book will do is add sparkle to your dinner conversations. In his obituary, he was described by the daily telegraph as the most highly regarded graphic designer of his generation, and probably one of the most prolific. See more ideas about graphic design, yale school of art and typography. He was highly regarded by his generation of graphic designers and the following ones, for his prolificacy and an astounding body of work. Sep 26, 2006 alan fletcher, who helped revive postwar british design and typography through his vibrant corporate identity work and book designs and who was a cofounder of pentagram, londons first major. Born on september 27, 1931, alan fletcher spent early years of his life in.
In the introduction by fletchers friend and former pentagram senior designer quentin newark, were given a touching portrait of the designer as an incredibly smart, quick witted man one whose work changed the face of british graphic design. In his obituary, he was described by the daily telegraph as. When alan fletcher received the honor of senior fellow of the royal college of art, he was toasted as a design magician. Back in london, he cofounded fletcherforbesgill in 1962, with clients including pirelli, cunard, penguin books, bp and olivetti. A partial reference to the fact that he found the name pentagram in a book on witchcraft. Designers alan fletcher the conference of islamic solidarity alan fletcher gebr. Its a collection of great design concepts culled from many sources. Striking, witty and memorable, it was an ingenious idea, deftly executed by a young graphic designer named alan fletcher who went on to become one of the most dynamic forces in british design. Alan fletcher designer research by carolyn russell. Alan fletcher alan fletcher was acelebrated name during the twentieth century in the graphic designing field. See more ideas about graphic design, yale school of art and royal college of art. Feb 17, 2016 neighbours stars alan fletcher and bonnie anderson discuss their dramatic storyline this morning duration.
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