The main purpose of the theory is to unlock the jury. David ball on damages is americas bestselling text on proving damages. That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile. It is precisely this sort of personal bias that the ban on golden rule arguments was designed to address. David ball on damages 3 from trial guides on vimeo. David ball sings invitation to the blues on countrys family reunion salute to ray price duration.
The gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. Keenan reptile the 2009 manual of the plaintiffs revolution on right now. To confront the reptile theory headon, you need your witness to do three things. The reptile theory part 1 welcome to the nuclear age. Strategies for dismantling the plaintiffs revolution by thomas m. The 2009 manual of the plaintiffs revolution, ball and keenan propose lines of questions in depositions that will equate a legal duty to a safety standard. David is a trial consultant, speaker, and one of the fathers of the book the reptile in the mist. This theory, supposedly created in response to tort reform, provides a roadmap for plaintiffs lawyers to obtain astronomically large damage awards in personalinjury. Read, highlight, and take notes, across web, tablet, and phone.
Strategies for responding to reptile theory questions. The 2009 manual of the plaintiffs revolution 9780977442553 by david ball. The 2009 manual of the plaintiffs revolution, the reptile the. The reptilian brain, or rcomplex, is that part of everyones threepart, or triune brain that unconsciously drives most.
For instance, under the reptile theory, the regulations of the federal motor carrier safety. May 20, 20 for many, the words lawyer and reptile are probably synonymous. The reptile has a stronger focus on liability in my opinion, either way, both. This mechanism helps explain juror decisionmaking in surprising verdicts, which i describe in two case studies. The 2009 manual of the plaintiffs revolution by david ball. In their books, videos, and seminars, keenan and ball advise plaintiff. By framing arguments in terms of our most biologically basic. This book is based on a concept by neuroscientist paul maclean that people are driven by the reptilian portion of their brains.
Ball is an awardwinning teacher for the north carolina advocates for justice and the american association for justices national college of advocacy. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. Get 7 reptile keenan ball coupon codes and promo codes at couponbirds. The authors posit that the forces behind tort deform hijacked the reptile by fraudulently portraying plaintiffs lawyers as a menace to society.
The reptile theory is the latest advocacy rage for the plaintiffs bar. The book comes in paperback and is in very good preowned condition, the binding is secure, it has 7 pages that have minor writing or highlighting see photos. David ball on damages andwith reptile cofounder don keenan reptile. Keenan reptile the 2009 manual of the plaintiffs revolution archive. Plaintiffs bar embraces reptile strategy and defense bar. The reptile theory is attributed to a former professional theatrical director, david ball ball, and a plaintiff attorney, don keenan keenan. The reptile, of course, refers to the reptile theory, first presented by don keenan and david ball in their book, reptile.
The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile. Moreover, ball and keenan explain that reptile tactics rely on convincing jurors to make their decision based on personal reasons. The 2009 manual of the plaintiffs revolution by david ball, don keenan will certainly always offer you motivations. The reptile gimmick, i think is just a marketing ploy, but david ball does know what he is talking about when it comes to winning big on trials. Don keenan and a great selection of related books, art and collectibles available now at. The 2009 manual of the plaintiffs revolution, authors don c.
During his 40 years of practice, don has secured over 302. The reptile theory gained popularity after david ball a jury consultant and former theatrical director and don keenan a plaintiff attorney published a book entitled, reptile. The 2009 manual of the plaintiffs revolution, the reptile theory has frustrated and. In this episode of trial lawyer nation, michael cowen sits down with a special guest, dr. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. Ball is an awardwinning teacher for the north carolina. The 2009 manual of the plantiffs revolution by david a. Reptile in the mist and beyond david ball, don keenan on.
This sale features a preowned copy of reptile the 2009 manual of the plaintiffs revolution by david ball and don keenan. The 2009 manual of the plaintiffs revolution by david ball and don keenan reptile refers to the reptilian part of the brain that contains our survival mechanism. Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. David ball on damages andwith reptile cofounder don keenanreptile.
About the author trial lawyer don keenan is the founder of the reptile who, with david ball, cocreated and coauthored the reptile book. The 2009 manual of the plaintiffs revolution reptile. Reptile in the mist by david ball meet your next favorite book. Don keenan and a great selection of similar new, used and collectible books available now at great prices. Home about results scholarships my account contact 0 reptile keenan ball books. In 2009, david ball and don keenan published a book called reptile. In 2009, attorney don keenan and jury consultant david ball published reptile. The 2009 manual of the plaintiffs revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download.
The manual of the plaintiffs revolution balloon press, 2009. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Ball wrote two of the bestselling trial strategy books ever published. Reptile by david ball and don keenan paper back 2009 ebay. Keenan reptile the 2009 manual of the plaintiffs revolution learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Utilizing the atf can help attorneys optimally sequence evidence and make their strongest points when jurors are most open to reconsider their assessments.
Since the explosion onto the scene after the 2009 publication of david ball and don c. Since its explosion onto the scene after the 2009 publication of david ball and don c. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. The 2009 manual of the plaintiffs revolution, 1st ed. Ball is an awardwinning teacher for the north carolina advocates for justice and the american association for justices national. Defense uses reptile strategy against keenan grsmb.
This book based on research and having make its proof is meant to anyone interested in influence and persuasion. The book specifically instructs the reader how to get the reptile, in the era of tort reform, to work to the plaintiffs advantage. Keenan, an atlanta plaintiffs lawyer, and david ball, a north carolina jury consultant. When the reptile sees a survival danger, she protects her genes by impelling the juror to protect himself and the community, write coauthors don c. Don keenan and a great selection of similar new, used and collectible books available now at. Another great read is david ball on damages, i think it is a better book than the reptile. For many, the words lawyer and reptile are probably synonymous. The 2009 manual of the plaintiffs revolution purportedly gives its adherents a significant edge. This is a telling admission and fodder for a motion in limine. The 2009 manual of the plaintiffs revolution ebook. Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book. The 2009 manual of the plaintiffs revolution by david ball and don keenan. Reptile theory is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts andor fears of jurors. Limiting reptile arguments, by appeal and otherwise.
She hadnt yet heard about the popular book by david ball and don keenan, so i explained, its a theory for trying plaintiffs cases by portraying the defendants conduct as a threat to jurors own safety and the safety of others. Free consultation call 240 4675741 the stravitz law firm helps victims and their families receive compensation for their injuries in injury and accident cases. Learn to influence the most automatic behavior generator part of the brain. Strategies for responding to reptile theory questions john crawford coauthored an article in the december 2015 for the defense magazine. Stetson university college of law floridas first law school. These two gentlemen coauthored a book titled, reptile. Now, david ball on damages 3 teaches you how to integrate the reptile and rules of the road methods, along with new voir dire techniques, into the classic damages method. David ball finding the alignment understanding what. Keenan and david ball advocate persuading jurors by. Click to enjoy the latest deals and coupons of reptile keenan ball and save up to 33% when making purchase at checkout. The reptile has a stronger focus on liability in my opinion, either way, both are must reads. Jun 23, 2011 david ball sings invitation to the blues on countrys family reunion salute to ray price duration. The reptilian brain, or rcomplex, is that part of everyones threepart, or triune brain that unconsciously drives most of what we do.
16 1572 580 1544 92 946 1166 435 1486 736 484 1376 283 1392 1588 1294 1511 1531 1464 1565 1543 293 653 1473 1580 1287 398 959 1029 784 670 270 871 603 226 558